Skills

Design and analyze A/B tests with statistical rigor, calculate sample sizes, and interpret results for data-driven decisions.

Evaluate acquisition channels using unit economics, customer quality, and scalability to prioritize growth investments.

Implement analytics tracking, set up conversion events, and create measurement plans for marketing campaigns.

Guide for writing, reviewing, and improving blog posts for engineering blogs and developer audiences.

Design lean startup experiments (pretotypes) for a new product with XYZ hypothesis framework.

Automate changelog generation from commits, PRs, and releases following Keep a Changelog format.

Reduce churn with cancellation flows, save offers, failed payment recovery, and retention strategies.

Draft marketing content across channels — blog posts, social media, email newsletters, landing pages, press releases, and case studies.

Optimize content for SEO, readability, and engagement with data-driven improvements and best practices.

Analyze sales data to find top performers and slow movers, layer in seasonality, and produce a prioritized 30-day content brief.

Write copy that converts using Joanna Wiebe's research-first, Voice of Customer methodology.

Psychology of conversion including emotional triggers, social proof, scarcity, urgency, and cognitive biases.

Optimize conversion rates with A/B testing, user behavior analysis, and persuasive design patterns for ecommerce.

Master marketing copywriting with frameworks for persuasive messaging, brand voice, and multi-channel content creation.

Create data pipeline and analytics architecture diagrams using PlantUML syntax with best practices.

Design and optimize growth loops using frameworks from 54 product leaders who have built viral engines.

Create and optimize email sequences, drip campaigns, automated email flows, and newsletter strategies.

Guidelines for creating distinctive, production-grade frontend interfaces that avoid generic AI aesthetics.

Apply engineering principles to growth challenges with technical implementations, automation, and data pipelines.

Design and optimize growth funnels from acquisition to retention with conversion rate optimization strategies.

Apply growth marketing frameworks for rapid experimentation, channel optimization, and scalable user acquisition.

Find and own a defensible market position when messaging sounds like competitors.

Build self-serve acquisition and expansion motions for PLG, including activation and monetization.

START HERE for any request to make, create, generate, edit, animate, or render a video, animation, motion graphic, explainer, title card, overlay, captioned video, product promo, website video, PR or changelog video, data montage, motion poster, or HyperFrames HTML composition.

Write high-converting landing page copy with proven frameworks for headlines, CTAs, social proof, and benefit-driven messaging.

Generate complete landing pages with optimized layouts, copy, and conversion-focused design patterns.

Streamline marketing operations with automation workflows, tool integrations, and process optimization.

Apply psychological principles, mental models, and behavioral science to marketing.

Motion design skill with 8-step checklist, motion personality archetypes, duration/easing tables, and quality checklists.

Optimize post-signup onboarding, user activation, first-run experience, and time-to-value.

Strategy, optimization, and execution for paid advertising campaigns across Google, Meta, and TikTok.

Pricing decisions, packaging, and monetization strategy for SaaS and digital products.

Create SEO-driven pages at scale using templates and data for directory, comparison, and aggregation pages.

Create, optimize, and analyze referral programs, affiliate programs, and word-of-mouth growth.

Best practices for Remotion - Video creation in React.

Optimize for search engine visibility and ranking with technical SEO, on-page optimization, and structured data.

Comprehensive SEO auditing framework covering crawlability, indexation, speed, on-page, and structured data.

Create, schedule, and optimize social media content for LinkedIn, Twitter/X, Instagram, and TikTok.

Track, calculate, and optimize key performance metrics for SaaS, marketplace, and consumer apps.

Author Lottie (Bodymovin) JSON animations that render in a local skia player.

Plan and optimize user acquisition campaigns across channels including paid ads, organic, and referral strategies.

Create viral marketing campaigns with shareable content, referral mechanics, and network effect strategies.

Design and optimize the funnel that converts web visitors to app installs with deep linking and smart banners.