Growth Strategy

Evaluate acquisition channels using unit economics, customer quality, and scalability to prioritize growth investments.

Design lean startup experiments (pretotypes) for a new product with XYZ hypothesis framework.

Analyze sales data to find top performers and slow movers, layer in seasonality, and produce a prioritized 30-day content brief.

Design and optimize growth loops using frameworks from 54 product leaders who have built viral engines.

Apply engineering principles to growth challenges with technical implementations, automation, and data pipelines.

Apply growth marketing frameworks for rapid experimentation, channel optimization, and scalable user acquisition.

Find and own a defensible market position when messaging sounds like competitors.

Build self-serve acquisition and expansion motions for PLG, including activation and monetization.

Strategy, optimization, and execution for paid advertising campaigns across Google, Meta, and TikTok.

Pricing decisions, packaging, and monetization strategy for SaaS and digital products.

Create, optimize, and analyze referral programs, affiliate programs, and word-of-mouth growth.

Track, calculate, and optimize key performance metrics for SaaS, marketplace, and consumer apps.

Plan and optimize user acquisition campaigns across channels including paid ads, organic, and referral strategies.

Create viral marketing campaigns with shareable content, referral mechanics, and network effect strategies.