Metrics

Design and analyze A/B tests with statistical rigor, calculate sample sizes, and interpret results for data-driven decisions.

Evaluate acquisition channels using unit economics, customer quality, and scalability to prioritize growth investments.

Implement analytics tracking, set up conversion events, and create measurement plans for marketing campaigns.

Create data pipeline and analytics architecture diagrams using PlantUML syntax with best practices.

Apply engineering principles to growth challenges with technical implementations, automation, and data pipelines.

Streamline marketing operations with automation workflows, tool integrations, and process optimization.

Track, calculate, and optimize key performance metrics for SaaS, marketplace, and consumer apps.